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Are citations important?

Are citations important?

Posted by Flynn McFarlane on 6 January 2016

When you talk to people about what they have heard about Search Engine Optimisation, they tend to throw out words like "keywords", "backlinking" and "content". Local listings and citations for your website can often take a back seat and whilst may not hold the strongest influence in getting you found, they shouldn’t be ignored.

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Is page loading affecting your traffic?

Is page loading affecting your traffic?

Posted by Flynn McFarlane on 9 December 2015

We have come a long way from the days of dial-up. We no longer have to wait for the modem to make odd scrambling noises while it connects to the internet, nor do we have to lose the connection when a phone call comes in.

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Split Testing Campaigns

Split Testing Campaigns

Posted by Flynn McFarlane on 1 December 2015

Split testing can be used in a number of instances when it comes to online marketing and is a useful tool when helping to determine the effectiveness of campaign ideas. It can also be used on a number of online marketing channels such as newsletter campaigns, website landing pages and banner ads.

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Content Marketing Explained

Content Marketing Explained

Posted by Flynn McFarlane on 7 October 2014

Content marketing is about creating benefit for your customers by making them laugh, educating them, inspiring them or solving their problem. Great content marketing increases your brand awareness and make your customers love you.

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Mobile Websites

Mobile Websites

Posted by Flynn McFarlane on 16 September 2014

There is no doubt about it and the research is conclusive, web browsing on a mobile devices is increasing at an incredible rate. Businesses who choose to adapt and allow customers to view their site on the device of their choice, will reap the rewards.

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How To Structure Your Website Content for SEO

How To Structure Your Website Content for SEO

Posted by Flynn McFarlane on 25 August 2014

The following guidelines are to ensure you get the best possible result from the content you add to your website. Content can be in the form of text, an image or a whole new page full of text and images.

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5 Key Factors for an Effective Web Design

5 Key Factors for an Effective Web Design

Posted by Flynn McFarlane on 14 July 2014

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Your website is essentially a marketing tool, and just like any other marketing tool you need to let people know what you want them to do e.g. Shop Now, Book Now or Contact Us.

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JET Caravans Website & Digital Marketing

JET Caravans Website & Digital Marketing

Posted by Adam Stead on 25 June 2014

JET Caravans specialise in custom built caravans to suit your individual needs. They believe in creating a friendly, relaxed, no pressure atmosphere to assist their customers to create their dream 'home away from home'.

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What is Information Architecture?

What is Information Architecture?

Posted by Flynn McFarlane on 7 May 2014

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Information architecture (IA) is the practice of organizing and structuring content in an effective and logical way. Good IA helps users to easily find information and complete tasks.

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Facebook Cracks Down On Pages Asking For 'likes'

Facebook Cracks Down On Pages Asking For 'likes'

Posted by Flynn McFarlane on 15 April 2014

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Facebook has used the example of stories that claim to link to a photo album but instead take the viewer to a website with just ads. It will be interesting to see if they also crack down on these types of links from paid ads, which is where we normally see them.

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