How To Structure Your Website Content for SEO

Posted by Flynn McFarlane on 25 August 2014 | 0 Comments

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How To Structure Your Website Content for SEO

The following guidelines are to ensure you get the best possible result from the content you add to your website. Content can be in the form of text, an image or a whole new page full of text and images.

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5 Key Factors for an Effective Web Design

Posted by Flynn McFarlane on 14 July 2014 | 0 Comments

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5 Key Factors for an Effective Web Design

Your website is essentially a marketing tool, and just like any other marketing tool you need to let people know what you want them to do e.g. Shop Now, Book Now or Contact Us.

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JET Caravans Website & Digital Marketing

Posted by Adam Stead on 25 June 2014 | 0 Comments

JET Caravans Website & Digital Marketing

JET Caravans specialise in custom built caravans to suit your individual needs. They believe in creating a friendly, relaxed, no pressure atmosphere to assist their customers to create their dream 'home away from home'.

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What is Information Architecture?

Posted by Flynn McFarlane on 7 May 2014 | 0 Comments

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What is Information Architecture?

Information architecture (IA) is the practice of organizing and structuring content in an effective and logical way. Good IA helps users to easily find information and complete tasks.

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Facebook Cracks Down On Pages Asking For 'likes'

Posted by Flynn McFarlane on 15 April 2014 | 0 Comments

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Facebook Cracks Down On Pages Asking For 'likes'

Facebook has used the example of stories that claim to link to a photo album but instead take the viewer to a website with just ads. It will be interesting to see if they also crack down on these types of links from paid ads, which is where we normally see them.

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Mighty Minds Responsive Website

Posted by Flynn McFarlane on 31 March 2014 | 0 Comments

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Mighty Minds Responsive Website

Mighty Minds is an educational consultancy company that supports the professional and developmental needs of teachers and students within Australian schools. They deliver a number of educational resources, programs and specialised services to enhance student learning.

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Jamal Dental Brand Refresh & Responsive Website

Posted by Flynn McFarlane on 6 January 2014 | 0 Comments

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Jamal Dental Brand Refresh & Responsive Website

Jamal Medical & Dental Services came to us with a need for a new website to drive enquiries to their leading Gold Coast Dental Implant practice and position them as a approachable and professional. Before we got started on the website, we did a quick brand refresh to give a more professional feel and ensure all branding was consistent across their marketing channels.

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Hive Web Studio

Posted by Flynn McFarlane on 19 November 2013 | 0 Comments

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Hive Web Studio

Hive Web Studio have been in the web development industry for over a decade. We have chosen to rebrand to Stead Lane, a digital agency with the capacity to deliver outstanding digital marketing solutions. The new brand has a vision to partner with our clients to deliver the best online experience for their customers.

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Hellenika Responsive Website

Posted by Flynn McFarlane on 24 October 2013 | 0 Comments

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Hellenika Responsive Website

After working with Simon Gloftis and his team on The Fish House responsive website project, we were commissioned to take the framework we had created for them and adapt it to suit their other restaurant, Hellenika. We implemented functionality from The Fish House site and carried across elements of the design, while still managing to convey Hellenika's identify and reputation.

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First Impressions Count

Posted by Flynn McFarlane on 22 October 2013 | 0 Comments

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First Impressions Count

A Princeton University study has shown that not only do first impressions count, but they are made in a very small amount of time. This is even more apparent online, where everyone is looking to get their task completed as quickly as possible.

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