Blog

The Rise of Visual Content

The Rise of Visual Content

Posted by Adam Stead on 1 September 2016

The longer it takes someone to do something, the less likely they are to do it. This is a very big generalisation, but in the world of online and consuming content, it rings pretty close to true. People want to know key information and they want to know it quickly. We’ve seen newspaper sales and magazine readership declining for years and this is because of this fast-paced, evolving world we live. People would much rather check their Twitter or Facebook feeds and get the same headlines in a fraction of the time. 

Read the full post →
Is Organic SEO worth pursuing?

Is Organic SEO worth pursuing?

Posted by Flynn McFarlane on 15 August 2016

SEO can be a difficult thing to get your head around at first. Organic SEO is a lengthy process, and sometimes we can overlook the true value behind Search Engine Optimisation. The painful thing is that in some cases it’s hard to elaborate on these SEO principles without boring people to death.

Read the full post →
How virtual reality could change the way marketers interact with consumers

How virtual reality could change the way marketers interact with consumers

Posted by Flynn McFarlane on 20 July 2016

It is an augmented reality mobile phone game that gives people the ability to walk around the streets catching Pokémon and it has been ridiculously successful. Since its launch just over a week ago, more than 5% of all android users have downloaded the app with over 60% of those people using the app at least once per day. At this rate, the game has become more popular than twitter, instagram, whatsapp and messenger.

Read the full post →
Brand Identity: What is it and why is it so important?

Brand Identity: What is it and why is it so important?

Posted by Adam Stead on 21 June 2016

Brand identity is one of the most simple, yet undermined elements of a business. When done well, it can be extremely successful and can ultimately be the difference between Google and other search engines. But what exactly is brand identity and why is it so important?

Read the full post →
Is duplicate content really that bad?

Is duplicate content really that bad?

Posted by Flynn McFarlane on 15 June 2016

Some of the web's most trusted SEO bloggers and online marketers previously argued that duplicate content is bad and carries some serious penalties.

Read the full post →
Engaging Potential Customers

Engaging Potential Customers

Posted by Flynn McFarlane on 26 May 2016

I decided to write this article after auditing a large number of new businesses’ websites recently. After performing these audits I encountered many websites with not enough business information. This is a simple way to engage potential customers by giving them a feel for you, your business and your staff; yet so many small to medium business fail to address this.

Read the full post →
Email Marketing Campaigns

Email Marketing Campaigns

Posted by Flynn McFarlane on 22 March 2016

Email marketing campaigns are a huge part of online marketing for many businesses, especially those in a retail style environment. But is it still useful for small businesses offering services too? Yes, of course.

Read the full post →
Are citations important?

Are citations important?

Posted by Flynn McFarlane on 6 January 2016

When you talk to people about what they have heard about Search Engine Optimisation, they tend to throw out words like "keywords", "backlinking" and "content". Local listings and citations for your website can often take a back seat and whilst may not hold the strongest influence in getting you found, they shouldn’t be ignored.

Read the full post →
Is page loading affecting your traffic?

Is page loading affecting your traffic?

Posted by Flynn McFarlane on 9 December 2015

We have come a long way from the days of dial-up. We no longer have to wait for the modem to make odd scrambling noises while it connects to the internet, nor do we have to lose the connection when a phone call comes in.

Read the full post →
Split Testing Campaigns

Split Testing Campaigns

Posted by Flynn McFarlane on 1 December 2015

Split testing can be used in a number of instances when it comes to online marketing and is a useful tool when helping to determine the effectiveness of campaign ideas. It can also be used on a number of online marketing channels such as newsletter campaigns, website landing pages and banner ads.

Read the full post →
Legal Documents

Website designed and developed by us :)