Blog

Content Marketing Explained

Content Marketing Explained

Posted by Flynn McFarlane on 7 October 2014

Content marketing is about creating benefit for your customers by making them laugh, educating them, inspiring them or solving their problem. Great content marketing increases your brand awareness and make your customers love you.

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Mobile Websites

Mobile Websites

Posted by Flynn McFarlane on 16 September 2014

There is no doubt about it and the research is conclusive, web browsing on a mobile devices is increasing at an incredible rate. Businesses who choose to adapt and allow customers to view their site on the device of their choice, will reap the rewards.

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How To Structure Your Website Content for SEONew Blog Entry Page

How To Structure Your Website Content for SEONew Blog Entry Page

Posted by Flynn McFarlane on 25 August 2014

The following guidelines are to ensure you get the best possible result from the content you add to your website. Content can be in the form of text, an image or a whole new page full of text and images.

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5 Key Factors for an Effective Web Design

5 Key Factors for an Effective Web Design

Posted by Flynn McFarlane on 14 July 2014

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Your website is essentially a marketing tool, and just like any other marketing tool you need to let people know what you want them to do e.g. Shop Now, Book Now or Contact Us.

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JET Caravans Website & Digital Marketing

JET Caravans Website & Digital Marketing

Posted by Adam Stead on 25 June 2014

JET Caravans specialise in custom built caravans to suit your individual needs. They believe in creating a friendly, relaxed, no pressure atmosphere to assist their customers to create their dream 'home away from home'.

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What is Information Architecture?

What is Information Architecture?

Posted by Flynn McFarlane on 7 May 2014

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Information architecture (IA) is the practice of organizing and structuring content in an effective and logical way. Good IA helps users to easily find information and complete tasks.

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Facebook Cracks Down On Pages Asking For 'likes'

Facebook Cracks Down On Pages Asking For 'likes'

Posted by Flynn McFarlane on 15 April 2014

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Facebook has used the example of stories that claim to link to a photo album but instead take the viewer to a website with just ads. It will be interesting to see if they also crack down on these types of links from paid ads, which is where we normally see them.

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Mighty Minds Responsive Website

Mighty Minds Responsive Website

Posted by Flynn McFarlane on 31 March 2014

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Mighty Minds is an educational consultancy company that supports the professional and developmental needs of teachers and students within Australian schools. They deliver a number of educational resources, programs and specialised services to enhance student learning.

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Jamal Dental Brand Refresh & Responsive Website

Jamal Dental Brand Refresh & Responsive Website

Posted by Flynn McFarlane on 6 January 2014

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Jamal Medical & Dental Services came to us with a need for a new website to drive enquiries to their leading Gold Coast Dental Implant practice and position them as a approachable and professional. Before we got started on the website, we did a quick brand refresh to give a more professional feel and ensure all branding was consistent across their marketing channels.

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Hive Web Studio

Hive Web Studio

Posted by Flynn McFarlane on 19 November 2013

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Hive Web Studio have been in the web development industry for over a decade. We have chosen to rebrand to Stead Lane, a digital agency with the capacity to deliver outstanding digital marketing solutions. The new brand has a vision to partner with our clients to deliver the best online experience for their customers.

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