// Benefits of using Social Media for Business
Social media is undeniably everywhere and everyone seems to be involved on one platform or another. With such a large percentage of the population involved it’s become ridiculous for business not to be involved.
Why should my more businesses be using Social Media as in an integral part of their Marketing Strategy?
7 reasons why YOU should be using Social Media:
Become An Authority Figure In Your Industry
Blog/Tweet/Post about your industry and share experiences you’ve had over the years to establish yourself as an industry guru. People will not only value your opinion and views but if all goes well they will interact, comment and share their opinions with you. You might even learn something!
Word Of Mouth
Loyal customers are the best customers! If people like what you are saying they will tell people about you and share their thoughts about your business. The days of old school marketing rhetoric are out; the tried and tested word of mouth marketing wins time and time again. People are more likely to believe their friends and family than traditional advertising.
Build relationships and gain your customers trust and they will sell for you!
Nurture relationships with your customers through Social Media to create loyal customers. Don’t be afraid to let your voice be heard, people like to feel they are talking to a real person…not just another salesman.
Focus on building relationships not selling!
There is quite a lot to say on this subject so I think I will just sum it up like this. There are A LOT of people on social media and A LOT of those people are on it all the time. You would have to be crazy to not have a brand presence in this channel.
Increase Website Traffic
It shouldn’t take you too long to develop a sizeable audience of followers. If you are using Social Media correctly and regularly posting links to your website, you should see an increase in traffic. The catch here is you NEED to be correctly measuring analytics and metrics to determine the amount of traffic coming from Social Media.
Search Engine Optimisation (SEO)
Google actually measures your Social Media presence in as a ranking factor. The stronger your presence is, you higher you should rank in search terms (in most cases). Google uses ‘human instinct’ to measure the importance of websites, therefore if you have a decent amount of followers you are seen as an authority figure and ranked higher.
By engaging in social media you will also develop a lot of inbound links to your website, which we also know is very favorable with Google rankings.
Surely this is the biggest benefit of using Social Media for your business?
However, proceed with caution! Social Media seems great when looking from the outside and certainly after reading the previous points, but its hard work. In order to use social media to your full advantage you need to spend a fair amount of time on it, lets say around 10 hours a week.
If you would like anymore information about how social media can work for your business contact me and I will be more than happy to answer your questions.
Note* These points are only my opinion, I would love to hear if you have a different view or can offer any other great benefits of social media for business.