The world of social media influencer marketing mimics the platforms it resides on. It’s a high-growth space with more and more people gaining large social media followings every day. As a result, brand deals with creators, such as discount codes, affiliate links, and sponsored posts, are continually growing in popularity.
Instagram is constantly changing, updating, and adding new features or improving and altering its algorithm, so it can be difficult to stay up to date. As a business owner or content creator, it can be challenging to not just stay abreast of the changes but to then understand how these changes can be used effectively in a marketing context.
Here, we discuss some recent Instagram updates and how they can help your marketing reach.
Stand out in search results with eye-catching Google Shopping Ads. Here’s how to get started and make the most of this powerful feature.
The vast majority of shoppers start their commercial searches on Google, and with Google Shopping ads driving 75% of clicks on searches for non-branded products, it’s a no-brainer to incorporate them into your brand’s marketing strategy.
Starting and growing a business is no easy feat. The ATO realistically expects that many new businesses won’t turn a profit until their second or third year, and when you start to experience some strong growth, it can be really easy to make some ill-advised decisions. Here, we dive into 5 common mistakes most high growth eCommerce brands make.
Covid-19 is having a devastating effect on small, medium and large businesses. Not only is the situation tragic for individuals but causing immense pressure across many business sectors as we all navigate through this.
Whilst none of us can control the macro environment, we can review and implement various tactical initiatives during this time. To help companies do this, we’ve compiled the data for our diverse portfolio to provide insights that will hopefully be helpful to eCommerce businesses and those who work with eCommerce brands.
With the rapid, global spread of COVID-19, the entire world is facing a scary time. Already, we have seen some businesses doing all that they can to keep up with increasing consumer demands, selling out of many products and struggling to keep up. While other businesses are struggling to survive, with sales and leads drying up, and some being forced to make drastic cuts or completely close up shop. We have compiled a list of key ways that businesses and marketers can adapt during this time, to navigate the challenges and leverage the opportunities, to survive and even thrive during this time.
Have you ever been involved in a website project where the final deliverable or outcome just didn’t hit the brief of what you wanted or had envisaged? If not, that’s awesome! But if your answer is a resounding ‘yes’, you’re not alone. This, unfortunately, happens a lot with website projects. However, it can easily be avoided if a proper discovery process is followed to truly understand the expectations and objectives for the project.
Last night was the first Gold Coast Shopify Meetup of 2020 and what a great way to kick off this year’s series of events! We invited along the Director of Dracakis Advisory, Peter Dracakis and Co-Founder of Luxey Cup, Sandra-Lea, to share their insights with a room packed full of Shopify Merchants, aspiring eCommerce entrepreneurs, and various industry partners.
A lot of eCommerce brands achieve great success and high growth by using third-party platforms to sell their products and engage with customers. But caution should always be taken to avoid all that success quickly coming undone.
Our favourite CMS platform SilverStripe has recently released its newer version 4.0. We thought it’d be best to share the reasons why you should update your CMS, and the new features and improvements you can expect in this new version.
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