Digital Education

The latest musings from our team

Measuring Success on Social Media

14 Nov 2016

Measuring Success on Social Media

It’s obvious businesses understand having a presence on social platforms is important, but do we really understand why we bother? Is all the time spent thinking of posts and replying to customers really worth it?

 

Why Segmentation Could be Your Key To Success

27 Oct 2016

Why Segmentation Could be Your Key To Success

"Your target market is never going to be everyone. Segmentation and understanding who the consumer is could prove to be your key to success."

 

The Rise of Visual Content

01 Sep 2016

The Rise of Visual Content

The longer it takes someone to do something, the less likely they are to do it. This is a very big generalisation, but in the world of online and consuming content, it rings pretty close to true. People want to know key information and they want to know it quickly.

Is Organic SEO worth pursuing?

15 Aug 2016

Is Organic SEO worth pursuing?

SEO can be a difficult thing to get your head around at first. Organic SEO is a lengthy process, and sometimes we can overlook the true value behind Search Engine Optimisation.

How virtual reality could change the way marketers interact with consumers

20 Jul 2016

How virtual reality could change the way marketers interact with consumers

If you have watched television, scrolled through twitter or spoken to anyone in the past week, it is likely you have been witness to the latest craze that is Pokémon GO.

Brand Identity: What is it and why is it so important?

21 Jun 2016

Brand Identity: What is it and why is it so important?

Brand identity is one of the most simple, yet undermined elements of a business. When done well, it can be extremely successful and can ultimately be the difference between Google and other search engines. But what exactly is brand identity and why is it so important?

Is duplicate content really that bad?

15 Jun 2016

Is duplicate content really that bad?

Some of the web's most trusted SEO bloggers and online marketers previously argued that duplicate content is bad and carries some serious penalties.In many cases it's difficult to avoid instances of duplicate content.

Email Marketing Campaigns

22 Mar 2016

Email Marketing Campaigns

Email marketing campaigns are a huge part of online marketing for many businesses, especially those in a retail style environment. But is it still useful for small businesses offering services too? Yes, of course.

Are citations important?

06 Jan 2016

Are citations important?

When you talk to people about what they have heard about Search Engine Optimisation, they tend to throw out words like "keywords", "backlinking" and "content".

Is page loading affecting your traffic?

09 Dec 2015

Is page loading affecting your traffic?

We have come a long way from the days of dial-up. We no longer have to wait for the modem to make odd scrambling noises while it connects to the internet, nor do we have to lose the connection when a phone call comes in.

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