zipPay and Afterpay

15 Dec 2016

zipPay and Afterpay

For retail businesses, these new payment options could be a valuable opportunity to increase your sales. It’s an interest free payment option which allows customers to pay for their purchases in four fortnightly installments, instead of one immediate lump sum.

Is Shopify the best option for my business?

15 Dec 2016

Is Shopify the best option for my business?

Shopify makes recognising purchase trends and managing inventory easy. This ensures more productivity when planning campaigns and being able to focus on the bigger picture.

How to use content marketing effectively and grow your business

05 Dec 2016

How to use content marketing effectively and grow your business

In today’s digital media dependant world where businesses are all bidding for our attention, a well structured and engaging content marketing strategy can be extremely effective.

Google moves to mobile-first index

16 Nov 2016

Google moves to mobile-first index

Google has announced it will be moving to mobile-first indexing to analyse websites. We look at what this means and how it might affect your website. 

 

Measuring Success on Social Media

14 Nov 2016

Measuring Success on Social Media

It’s obvious businesses understand having a presence on social platforms is important, but do we really understand why we bother? Is all the time spent thinking of posts and replying to customers really worth it?

 

Why Segmentation Could be Your Key To Success

27 Oct 2016

Why Segmentation Could be Your Key To Success

"Your target market is never going to be everyone. Segmentation and understanding who the consumer is could prove to be your key to success."

 

The Rise of Visual Content

01 Sep 2016

The Rise of Visual Content

The longer it takes someone to do something, the less likely they are to do it. This is a very big generalisation, but in the world of online and consuming content, it rings pretty close to true. People want to know key information and they want to know it quickly.

Is Organic SEO worth pursuing?

15 Aug 2016

Is Organic SEO worth pursuing?

SEO can be a difficult thing to get your head around at first. Organic SEO is a lengthy process, and sometimes we can overlook the true value behind Search Engine Optimisation.

How virtual reality could change the way marketers interact with consumers

20 Jul 2016

How virtual reality could change the way marketers interact with consumers

If you have watched television, scrolled through twitter or spoken to anyone in the past week, it is likely you have been witness to the latest craze that is Pokémon GO.

Brand Identity: What is it and why is it so important?

21 Jun 2016

Brand Identity: What is it and why is it so important?

Brand identity is one of the most simple, yet undermined elements of a business. When done well, it can be extremely successful and can ultimately be the difference between Google and other search engines. But what exactly is brand identity and why is it so important?

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