A huge problem with many websites is their page speed, or lack thereof. A page that takes a long time to load is unappealing and looks unprofessional. It affects the user experience (UX) in a big way and can be the main reason for having a high bounce rate or low click-through rate. Studies have shown that people expect a website to load in 2 seconds, however the average website takes 7.7 seconds to load.
Now, it’s one thing to understand that your website speed needs improving, but how to improve it, that’s another thing. It’s not a quick and simple issue that can be resolved through one tool and this is why it’s important to get on top of straight away.
In order to ensure you’re doing all you can to optimise your website, here are a few tips and hints to get you up to (page) speed.
Too many websites have lots of images that are unnecessarily large. The larger the image, the longer it takes to load and if there are multiple large images, page speed can be dramatically affected. A quick way of reducing image file size is by using an image compression software. For example,
Everything that is on your website needs to be downloaded for your website to load. Therefore the more images, graphs, style sheets and other elements that need loading, the slower it is. Simplifying the overall design of your website will reduce downloads and will help optimise page speed
Ensure your web host is practical for the amount of traffic your website has. Capabilities of web hosts differ and benefits can vary depending on the size of your business. We recommend choosing a web host from the country your website is operating from. One of the most effective methods of speeding up server load time is using a CDN service, such as Cloudflare. This allows your website to be distributed to your chosen CDN’s network to load faster globally
Of course in order to know how good (or bad) your page speed is, you need to test it. Here are a few websites that will give you the insights you need:
Still waiting for your website to load? We can make it faster than Usain. Contact us and we'll get started.
No matter what changes you make to your website, your SEO, paid advertising or social media, you need to be willing to adapt to how your audience is responding to these changes. The best way to follow these responses is by tracking your performance through an abundance of different tools.
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