As recently discussed in the blog post, The Rise of Visual Content, we generally want to do things in the most efficient way possible. As busy people, we are always looking for shortcuts or ways of doing things in the most quick and efficient way. Apps are created every day aimed at saving people time and new technologies are constantly being made to minimise steps in processes.
This is one tip that can easily be applied towards improving a website. The more steps or clicks someone has to make before finding what it is they are looking for, the less likely they are to continue clicking.
- Phone numbers
- Enquiry forms
- Buy now links
These should all be clear and easy to see almost immediately. Sometimes, we may be oblivious to these being hidden as we are so used to seeing our own websites; we know where all the links are and almost assume that everyone else would too.
Another key tip is to ensure these important links actually work, for both desktop and mobile. These ideas may seem overly simple however an overwhelming number of websites have links that appear visible however do not work when clicked. It is a good idea to regularly check the links on your own website to ensure everything is working as it should be.
If a link or phone number isn’t working or cannot be found, you risk losing a potential customer. As we have said before, if it’s too difficult or takes too long, people will find an easier, more efficient way.
Think your website needs some serious work? We’re here to help, contact us today