Want to make Facebook ads that dominate? With unusually high engagement rates that the algorithm will love, we all want our ads to be in the top performing 1-3%—to be unicorns.
The internet is riddled with tricks and hacks on how to make audacious ads that become overnight success stories. While these strategies can bring in a whopping amount of revenue (and press), they often bring high risk and short-term results. We are all for wild and wacky ad ideas that shake the market, but we are also about building brands that last.
Here are some tried and tested methods for creating and running solid Facebook ads that boost engagement, drive sales and can set you up for long-term success.
The world of social media influencer marketing mimics the platforms it resides on. It’s a high-growth space with more and more people gaining large social media followings every day. As a result, brand deals with creators, such as discount codes, affiliate links, and sponsored posts, are continually growing in popularity.
Instagram is constantly changing, updating, and adding new features or improving and altering its algorithm, so it can be difficult to stay up to date. As a business owner or content creator, it can be challenging to not just stay abreast of the changes but to then understand how these changes can be used effectively in a marketing context.
Here, we discuss some recent Instagram updates and how they can help your marketing reach.
Stand out in search results with eye-catching Google Shopping Ads. Here’s how to get started and make the most of this powerful feature.
The vast majority of shoppers start their commercial searches on Google, and with Google Shopping ads driving 75% of clicks on searches for non-branded products, it’s a no-brainer to incorporate them into your brand’s marketing strategy.
With the rapid, global spread of COVID-19, the entire world is facing a scary time. Already, we have seen some businesses doing all that they can to keep up with increasing consumer demands, selling out of many products and struggling to keep up. While other businesses are struggling to survive, with sales and leads drying up, and some being forced to make drastic cuts or completely close up shop. We have compiled a list of key ways that businesses and marketers can adapt during this time, to navigate the challenges and leverage the opportunities, to survive and even thrive during this time.
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