Digital Marketing Blog

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How Do We Trust The Numbers?

26 Oct 2021

How Do We Trust The Numbers?

With changes in attribution models and numbers not adding up across platforms, how do we know what’s really working?

Instantly Improve Your Copy With These Writing Tips

22 Sep 2021

Instantly Improve Your Copy With These Writing Tips

Don’t lose your powerful message in confusing, jargon-filled copy. One of the best tips for writing is to simply write clearly.

Copywriting is about inciting action. If your message is entertaining, great! But if the call to action isn’t clear, you simply won’t see results.

The Secret To Writing Great Ads: Tell The Truth

08 Sep 2021

The Secret To Writing Great Ads: Tell The Truth

You don’t have to be a seasoned advertiser, marketer or creative to distinguish a bad ad from a good one. You just know it when you see it. But why?

Nothing resonates more than something that rings true. We feel it instantly and deep in our gut. These human truths are always at the core of great brands and ideas.

 

Are Robots Replacing Copywriters?

20 Aug 2021

Are Robots Replacing Copywriters?

We thought robots belonged in sci-fi movies or somewhere far in the future, but artificial intelligence is already taking over a slew of human jobs—and copywriting is no exception.

Is AI generated copy the future? Yes and no, and here’s why.

Unicorn Facebook Ads—What Are They And Do We Need Them?

28 Jul 2021

Unicorn Facebook Ads—What Are They And Do We Need Them?

Want to make Facebook ads that dominate? With unusually high engagement rates that the algorithm will love, we all want our ads to be in the top performing 1-3%—to be unicorns.

The internet is riddled with tricks and hacks on how to make audacious ads that become overnight success stories. While these strategies can bring in a whopping amount of revenue (and press), they often bring high risk and short-term results. We are all for wild and wacky ad ideas that shake the market, but we are also about building brands that last.

Here are some tried and tested methods for creating and running solid Facebook ads that boost engagement, drive sales and can set you up for long-term success.

What Facebook’s & Instagram’s new Influencer Features mean for your business - June 2021

24 Jun 2021

What Facebook’s & Instagram’s new Influencer Features mean for your business - June 2021

The world of social media influencer marketing mimics the platforms it resides on. It’s a high-growth space with more and more people gaining large social media followings every day. As a result, brand deals with creators, such as discount codes, affiliate links, and sponsored posts, are continually growing in popularity. 

How to take advantage of Instagram's New Updates - June 2021

14 Jun 2021

How to take advantage of Instagram's New Updates - June 2021

Instagram is constantly changing, updating, and adding new features or improving and altering its algorithm, so it can be difficult to stay up to date. As a business owner or content creator, it can be challenging to not just stay abreast of the changes but to then understand how these changes can be used effectively in a marketing context.

Here, we discuss some recent Instagram updates and how they can help your marketing reach.

How to Sell on Google Shopping: Best Practices & Examples

19 Apr 2021

How to Sell on Google Shopping: Best Practices & Examples

Stand out in search results with eye-catching Google Shopping Ads. Here’s how to get started and make the most of this powerful feature.

The vast majority of shoppers start their commercial searches on Google, and with Google Shopping ads driving 75% of clicks on searches for non-branded products, it’s a no-brainer to incorporate them into your brand’s marketing strategy.

How businesses can respond to both the challenges and opportunities during the COVID-19 crisis

19 Mar 2020

How businesses can respond to both the challenges and opportunities during the COVID-19 crisis

With the rapid, global spread of COVID-19, the entire world is facing a scary time. Already, we have seen some businesses doing all that they can to keep up with increasing consumer demands, selling out of many products and struggling to keep up. While other businesses are struggling to survive, with sales and leads drying up, and some being forced to make drastic cuts or completely close up shop. We have compiled a list of key ways that businesses and marketers can adapt during this time, to navigate the challenges and leverage the opportunities, to survive and even thrive during this time.

Recent Updates to Instagram - The Removal of Likes

22 Aug 2019

Recent Updates to Instagram - The Removal of Likes

Instagram has removed likes as a form of performance metric system. With these new updates, it will be interesting to discover how brands, marketers and influencers overcome this change and incorporate new changes into their content strategy.

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