Digital Marketing Blog

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How to Sell on Google Shopping: Best Practices & Examples

19 Apr 2021

How to Sell on Google Shopping: Best Practices & Examples

Stand out in search results with eye-catching Google Shopping Ads. Here’s how to get started and make the most of this powerful feature.

The vast majority of shoppers start their commercial searches on Google, and with Google Shopping ads driving 75% of clicks on searches for non-branded products, it’s a no-brainer to incorporate them into your brand’s marketing strategy.

How businesses can respond to both the challenges and opportunities during the COVID-19 crisis

19 Mar 2020

How businesses can respond to both the challenges and opportunities during the COVID-19 crisis

With the rapid, global spread of COVID-19, the entire world is facing a scary time. Already, we have seen some businesses doing all that they can to keep up with increasing consumer demands, selling out of many products and struggling to keep up. While other businesses are struggling to survive, with sales and leads drying up, and some being forced to make drastic cuts or completely close up shop. We have compiled a list of key ways that businesses and marketers can adapt during this time, to navigate the challenges and leverage the opportunities, to survive and even thrive during this time.

Recent Updates to Instagram - The Removal of Likes

22 Aug 2019

Recent Updates to Instagram - The Removal of Likes

Instagram has removed likes as a form of performance metric system. With these new updates, it will be interesting to discover how brands, marketers and influencers overcome this change and incorporate new changes into their content strategy.

Facebook Algorithm Change Explained

19 Jan 2018

Facebook Algorithm Change Explained

Mark Zuckerberg last week announced that Facebook will now be prioritising friends and family over page posts; what does this mean for your business?

Effective online communication for brands

22 Sep 2017

Effective online communication for brands

Technology advancements are great when used for the right reasons but we take a step back to discuss the delivery of effective online communication. 

Which social media platforms should my business be using?

20 Jun 2017

Which social media platforms should my business be using?

With social media audiences continuously growing, some businesses feel the need to cover all bases. To be on absolutely every inch of the internet. This might be necessary for some businesses but for others, it will be a huge waste of time.

 

How To See Best Results With Google AdWords

16 Jun 2017

How To See Best Results With Google AdWords

Google AdWords is one of the most efficient ways of marketing. It gives you the opportunity to be exactly where your target audience is looking and stay at the top of their mind.

10 Reasons Why You Should Be Using Facebook Advertising

16 Jun 2017

10 Reasons Why You Should Be Using Facebook Advertising

Facebook advertising can be extremely beneficial for your business. The opportunities are endless and the results can be phenomenal. Still not convinced? Check out these 10 reasons you should be using it.

Retargeting Ads: Do they work?

13 Jun 2017

Retargeting Ads: Do they work?

Have you ever felt like you were being tormented by that item of clothing you left in your online shopping basket? This isn’t happening by coincidence, in fact businesses are doing this very purposefully to entice you back to their website.  

Top 6 free tools for digital marketers

28 Feb 2017

Top 6 free tools for digital marketers

No matter what changes you make to your website, your SEO, paid advertising or social media, you need to be willing to adapt to how your audience is responding to these changes. The best way to follow these responses is by tracking your performance through an abundance of different tools. 

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