How to leverage your Christmas sales for continued success

For most retail businesses, the period leading up to and immediately after Christmas is by far the most successful time of year. People are in a spending frenzy and convincing people they need to purchase your product is much easier than any other time of the year. Instead of expecting and accepting the next couple of months to decrease dramatically, you can use the previous period to your advantage and allow success to continue. 

Through the lead up to Christmas and the craziness of boxing day sales, most online retail businesses will gain new customers. This in itself is fantastic. This is a prime opportunity to develop a relationship with those people who may end up becoming loyal customers to your business. For businesses using Shopify, there is the potential to target customers specifically based on their demographic or products they purchased. Businesses can use this information to develop emails and offers that are personalised for each particular segments.  

Customers can be targeted based on

  • Products purchased
  • Amount spent
  • Location of customer
  • Number of purchases made 

Gaining new customers is a perfect opportunity to demonstrate how great your business is and create what could be the start of a loyal customer relationship.  

Particularly in Boxing Day sales, many customers will be thrilled with their purchase if they have scored a great deal. Other customers will be happy with the products they purchased for their children, partners, friends or themselves.  

Now is the time to send an email to customers to encourage reviews of these products. Product reviews have been found to increase ecommerce conversion rate by 14-76% (Internet Retailer). We have said it before and we will say it again, product reviews give a product a trustworthy and honest opinion. It’s easy for a business to say how awesome their product is but when a consumer has gone out of their way to give a review, the opinion is more authentic and believable.  

In fact, 88% of consumers say they trust a review just as much as they would a personal recommendation (Bright Local).

It’s important to add some sort of incentive for customers when attempting to gain reviews on your product. Creating a giveaway for the ‘most helpful review’ or ‘most insightful review’ will help in creating reviews that are of a higher quality and could actually help with the sales of future products. 

Another option is to offer a discount code for customers who write a product review. Not only does this help in the growth of product reviews, but it is then likely that customer will re-purchase using their discount code

Don’t have reviews set up on your website yet? For shopify websites, there is a product reviews installation in the app store. If not, there are other ways to go about it. The best solution would be to call us and we can take care of your website for you! Contact us and we can have a chat. 

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