Creating a digital strategy and maintaining it is one of the most important factors in digital marketing. No matter what changes you make to your website, your SEO, paid advertising or social media, you need to be willing to adapt to how your audience is responding to these changes. The best way to follow these responses is by tracking your performance through an abundance of different tools.
Using a range of tools is great as each tool brings something different and allows a deeper level of insight into what your performance actually means.
6. Crazy Egg
So technically, it’s only free for 30 days, but it is still worth a mention. Crazy egg gives an insightful look into where people are going on your website. It’s a scroll map tool that shows exactly where people are clicking and what information they are looking at on each page.
How it helps: Without using this, you may not realise that visitors are missing important information, images or links due to where they are situated on the page. By analysing how your audience interacts on each page, you can create a more functional design to ultimately generate more leads or sales.
Sometimes it can be hard to keep track of what you’re posting to each social media channel and when. Buffer is a social media management tool that allows you to keep all your posts in one place, making it easy to schedule and plan your posts.
Other options: The free version allows you to post for one social media account per platform but you have the option to upgrade and manage as many as 150 accounts!
4. Answer the Public
For those times when you really need some content inspiration. By plugging in a keyword you might be interested in writing about, Answer the Public generates hundreds of questions and discussion points that can lead you to beginning to write an article or blog post.
Cool functions: It lists a range of questions with keywords how, which, where, why, who, what, when and are, as well as a similar style for prepositions. It then goes on with an even more extensive list of possible topics in alphabetical order. Goodbye writers block!
3. Screaming Frog
This tool is a website crawler that crawls websites URL’s and analyses onsite SEO. It does so by finding broken links, duplicate content, analyses page titles and meta data and other relevant information that may need fixing to improve SEO.
Why you should use it: With a limit of 500 page crawls for the free version, it’s likely you can crawl your entire website and find some really important information. It may be a matter of fixing a few page titles or you may find most of your pages are missing key meta data.
2. Moz Open Site Explorer
Open site explorer is a free tool that allows you to check your domain and page authority. It also gives you a spam score and shows you how many inbound links you have and from which sources.
How it helps: It is good to monitor your domain and page authority from month to month in order to track performance and notice any big changes. You can also monitor your competition and see how you’re tracking comparatively.
1. Google Analytics
No other website gives you this much information for free, it’s pretty remarkable. Analytics shows you everything that is going on on your website. How many visits your website gets; how long people are spending on your website; how they got there; what pages they’re looking at. The list goes on.
Why it’s great: Being able to understand your audience’s level of engagement gives great insight into how interesting your content is and what might need changing. This can be measured through pages visited and time spent on page.
If you’ve started using these tools and realise your website or digital strategy needs a bit of an overhaul, that’s where we come in. Give us a call or send us an email and we can schedule something in. We’d love to see you get the results you’re after.