Digital Education

The latest musings from our team

What heat maps can tell us about our web design

26 Jan 2017

What heat maps can tell us about our web design

A heat map will show how users are navigating on a website and which sections of each page are getting the most action. What can heat maps tell us that other tools won't?

Website Tip: How to optimise your page speed

16 Jan 2017

Website Tip: How to optimise your page speed

Slow page speed is one of the biggest reasons for a website having a low click through rate or a high bounce rate. Follow these few tips to improve yours.

How to leverage your Christmas sales for continued success

05 Jan 2017

How to leverage your Christmas sales for continued success

Instead of expecting and accepting the next couple of months to decrease dramatically, you can use the previous period to your advantage and allow success to continue.

WEBSITE TIP: Simple works best

05 Jan 2017

WEBSITE TIP: Simple works best

As busy people, we are always looking for shortcuts or ways of doing things in the most quick and efficient way. Apps are created every day aimed at saving people time and new technologies are constantly being made to minimise steps in processes. 

zipPay and Afterpay

15 Dec 2016

zipPay and Afterpay

For retail businesses, these new payment options could be a valuable opportunity to increase your sales. It’s an interest free payment option which allows customers to pay for their purchases in four fortnightly installments, instead of one immediate lump sum.

Is Shopify the best option for my business?

15 Dec 2016

Is Shopify the best option for my business?

Shopify makes recognising purchase trends and managing inventory easy. This ensures more productivity when planning campaigns and being able to focus on the bigger picture.

How to use content marketing effectively and grow your business

05 Dec 2016

How to use content marketing effectively and grow your business

In today’s digital media dependant world where businesses are all bidding for our attention, a well structured and engaging content marketing strategy can be extremely effective.

Google moves to mobile-first index

16 Nov 2016

Google moves to mobile-first index

Google has announced it will be moving to mobile-first indexing to analyse websites. We look at what this means and how it might affect your website. 

 

Measuring Success on Social Media

14 Nov 2016

Measuring Success on Social Media

It’s obvious businesses understand having a presence on social platforms is important, but do we really understand why we bother? Is all the time spent thinking of posts and replying to customers really worth it?

 

Why Segmentation Could be Your Key To Success

27 Oct 2016

Why Segmentation Could be Your Key To Success

"Your target market is never going to be everyone. Segmentation and understanding who the consumer is could prove to be your key to success."

 

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