Website Design & Development

Who is HiSmile?

HiSmile’s engagement with their audience and presence on social media is second to none, with some of the biggest celebrities endorsing their teeth whitening products. With such a strong and visually appealing representation on social media, we were engaged to design and develop a website that reflected this.


  • Client
  • Project
    Website Design & Development
  • Deliverables
    Website Design & Website Development
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What we did?


We built a visually beautiful website that created a seamless customer shopping experience. A large majority of HiSmile's web traffic comes from mobile devices so it was essential that the website was fully functional on every device. 

  • Designed and developed a highly responsive Shopify website.
  • Strong focus on the mobile shopping experience.
  • Replicated website across 5 international stores.

HiSmile solutionHiSmile solution V2

Our Solution - HiSmile

Our Solution

The website focused on a new subscription model, which we built through third-party apps.The model funneled customers through to sample and trial new HiSmile products. This model was designed as a way of dramatically improving their current number of subscribers, which we managed to do.

  • Within the first month of launching the new website, the website delivered more than 25% of their yearly subscriber's goal.
  • The launch took place across 5 separate online stores, all with different currencies.
  • Given their online presence, the website rollout needed to be done seamlessly so that it would tie in with their multi-channel marketing.

"It was great working with the team at Stead Lane. Great communicators and always get the job done. Very easy to get your vision into a reality. Would definitely recommend their services to everyone."

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