Web Development and Digital Strategy

Who is Morlife?

Morlife is one of the most reputable online destinations for nutrition and wellness products. Those beautiful smoothie bowls and health foods you see on fit people’s Instagrams? There’s a good chance there’s a Morlife product in those recipes. 

Morlife’s mission is to add value to people’s lives by providing simple nutritional solutions that achieve wellness. Think smoothie boosting powders, alkalising greens, free-from foods and vegan products.

Talking to them or even looking at their products, their message was clear; they wanted to offer health solutions to people through good nutrition.

The problem?

Their website did not convey this message. For such an innovative and fresh brand, their website was uninspiring and lacking their true brand image.

  • Client
  • Project
    Website Development & Digital Strategy
  • Deliverables
    Website Design, Website Development & Digital Strategy
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So what did we do?

Before any changes were made, we conducted an audit of the website to gain some solid evidence as to what the real problems were. Using these insights, we were able to draw conclusions on assumptions we had;

  • Screen tracking analysis
  • User testing
  • SEO audit
  • Google Analytics analysis. 

From here, we developed a brand new Shopify website that was easy to manage for both the customer and the company. When testing the previous website, we found the customer experience to be very unsatisfying due to uninspiring content, poor product images, and a difficult purchase process.

Our Solution - Morlife

Our Solution

The website now perfectly reflects the brands' message and the user experience is simplistic and engaging through the easy navigation, device compatibility, and full responsiveness.

Digital Advertising Campaigns

Once the website was completed, we wanted to show it off and sell Morlife's amazing products. We developed a Social and Search digital advertising campaign targeting audiences we knew would love Morlife's brand and products. Our insights into Morlife's audience proved to be true with a phenomenally successful digital campaign.

“Stead Lane have helped us grow and migrate from a different platform to Shopify, and have taught us the ropes and helped with strategies to increase our online sales. Since partnering with Stead Lane and switching to Shopify, traffic has increased, conversions have significantly improved and our sales have skyrocketed.

They are experts in web development, growth strategies and optimising website performance to make more money.”

Jemma Quinlan - Digital Marketing Manager

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