Shopify Development


Aims to offer a wine experience that reflects their commitment to quality and their core beliefs of being environmentally responsible, collaboration and giving back.

Vineful Shopify Development


The Endeavour Group reached out to us looking for a partner to launch a new brand concept they had been working on. Although they have extensive internal resources, they were looking for something more nimble in the early stages. We came in with fresh eyes to help find and execute exactly what they wanted to accomplish.

The Vineful brand is focused on the conscious consumer, they have a passion for organic wine, sustainable farming, community and the environment. Unable to find wines that matched their core beliefs and desire for a more mindful lifestyle, Vineful was born.

NOTE: As part of a company restructure, this site was merged into another brand.


  • Produce a vibrant and minimal design that’s truly Vinful

  • Create an effective and easy to follow recurring order process, from start to finish

  • Launch in under 12 weeks

Our Solution

This type of project is a perfect fit for Shopify. We can start small and get to market quickly with the confidence that they won’t outgrow the platform. The visuals of the brand and the subscription process were the key components of the project, so we focused most of our time on these.

Quick to Market Approach
We didn’t need to overcomplicate things to get the first iteration of the website live. Our approach was to focus on the critical elements and revisit anything else post launch.

Monthly Box
Obviously, not everyone has the same taste, so we created a super user-friendly and effective interface for customers to choose the type of wine they would like in their monthly box. Once the user selects their preferred mix of reds and whites, they can then see what’s in the box this month to get an idea of what they can look forward to.

We utilised ReCharge to take recurring payments and allow customers to manage their subscription.

Ongoing Support
Following the successful launch of the Vineful brand and website, we continue to work closely with the team to improve the Vineful experience.

On a monthly basis we work alongside the Vineful team to make updates keeping the site relevant and forever growing, with a focus on continuing to adapt to customer needs.

UX Design / Development

Our Work

Vineful screens22x
Vineful screens2x4
Vineful screens32x

To date, this site has been a huge success with a quickly growing customer base. 

Key Outcomes

  • Successful fast and cost effective launch of a new brand in the group

  • Revenue is continually growing

  • Vineful team is really happy with the Shopify Platform 

We approached Stead Lane to help bring our Mindful Wine brand to life online. Having researched many platform options we decided that Shopify was the way forward for us, especially having both subscription and one-off purchase ideas in mind. Immediately they made us feel confident that they understood our vision and were a joy to work with in bringing it to life. They listened and were creative in their solutions, always keen to provide options as well as justifying functionality with sound reasoning. 

Not only did they help support us with our launch, but continue to support us as we grow and evolve our brand online. We would highly recommend working with them, especially if you have a vision and want support in making that vision a reality with both creative and future-thinking functions. The Vineful team looks forward to working further with them in the future. 

Amy Miller | Vineful Manager

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