The Wide Span Sheds marketing team wanted the website to be industry leading with a design that is professional, speaks 'expert' and 'quality'. The new website needs to be easy to navigate with clear, concise messaging to allow users to easily navigate it.
Wide Span Sheds is Australia's leading seller of steel farm sheds, barns, garages, industrial and commercial buildings, kit homes, stables and arenas.
The previous website was very busy and confusing to some customers. This was affecting the overall performance of the website, hindering it's ability to convert.
The Wide Span Sheds website was not optimised for mobile users, which was increasing page load times and discouraging users from using the site.
The online store for garden sheds was difficult for customers to use.
One of the major issues with the old website was the mobile device compatibility. With this in mind we paid close attention to the experience and design across all devices, ensuring it was on-brand and simple to use.
Navigation was a large focus of this project, as the site had to cover a lot of content and accommodate different users. We implemented a mega menu allowing users to get to pages quickly and secondary nav bars and breadcrumbs on internal pages.
Being a national brand and website, a large number of customers go to the website to find a local dealer or agent to speak to. We implemented a dealer locator to allow users to easily find the location and contact details of their nearest dealer or agent.
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